A few years ago in Bangladesh, people mostly used Facebook or Instagram to chat with friends or share photos. Online shopping was not that common, and many businesses thought social media was just for fun. But today the story is completely different. Social platforms have become one of the biggest marketplaces. People now search for products, read reviews, and even buy directly while scrolling.
At the same time, business in Bangladesh is growing like never before. Everywhere you look, someone is starting a clothing brand, a food shop, or even a small online store. The energy is exciting, but it also creates a big problem. Business owners are drowning in tasks. They have to manage daily operations, deal with customers, handle money matters, and still try to keep their social media active.
Social media marketing agencies step in to help. They keep businesses visible and connected to the right audience. But they are not always easy to manage. Not every agency fits every business. That is why it is essential to know how to select the right one and work with them effectively.
How to Select a Social Media Marketing Agency
Agencies are everywhere in Bangladesh. Just like businesses, their numbers are growing fast. But the question is, do they all have the quality to serve? Do they really have the expertise? Not every agency is the same. Some only post content without a plan. Some run ads but cannot bring real results. That is why you must choose carefully. And, this guide is here to help you do so.
Step 1: Talk properly, not just on chat
Too many deals in Bangladesh start with, “Bro, inbox.” And then boom, money is sent, and the agency goes silent. Don’t make that mistake. Always arrange a proper video call or face-to-face meeting. See how they explain their ideas. Do they listen to you, or only talk about themselves? Good communication is the first test.
Step 2: Spot the bluff
Agencies love big promises. “We will get you 10,000 followers in one week.” Or “Your sales will double in 30 days.” Also, you will find them calling themselves the best social media marketing agency in Bangladesh. Weird,right? If they cannot show you how they did it for someone else, it’s just sweet talk. For example, many businesses end up with thousands of fake followers who never buy anything. That’s not growth, that’s decoration.
Step 3: Give them a small test
Words are cheap. Put them to work. Ask them to create a 7-day content calendar for your brand. If all you see are random motivational quotes and pretty Canva designs, you know they are not serious. A real agency will show ideas linked to your products, promotions, and audience. This one small task reveals a lot about how they think.
Step 4: Check the team strength
Many so-called agencies are just two friends with laptops. One does design, one runs ads, and both claim to be “full service.” That setup doesn’t last long. Serious agencies have teams—content creators, ad managers, designers, and strategists. When you work with them, you get real expertise, not just multitasking chaos.
Step 5: Look at their past work and clients
Don’t stop at seeing pretty samples. Ask which brands they worked with, what problems they solved, and what results they delivered. For example, did they increase sales for a clothing brand? Did they grow engagement for a food shop? Results tell you if they can actually help your business, not just make nice posts.
Plan Before Onboarding an SMM Agency
Hiring an SMM Agency doesn’t mean giving away your business entirely. Think of it like handing over 80% of the work but keeping 20% in your own hands. That 20% is where you stay in charge and keep the bigger picture in sight.
It starts with knowing what you want. Are you looking for engagement, leads, or simply to build your brand? How often do you want updates? What’s your budget range? I don’t blame you, but sometimes it’s the clients themselves who delay things because of confusion. Being clear upfront avoids those delays and makes the process smoother.
An agency can run the engine, but you’re still steering. Define your expectations early, and you’ll avoid surprises down the road.
So, here’s a checklist of what you need to plan before onboarding an SMM agency in Bangladesh.
Define Your Goals
Before onboarding an SMM agency, start by defining your goals. Are you aiming for engagement growth, lead generation, or just building brand awareness? Knowing what success looks like for your business sets the foundation for everything else.
Decide Your Budget
Be realistic about how much you can spend monthly, including ad spend, content creation, and management fees. Setting a clear budget upfront helps the agency plan campaigns that actually work for you.
Set Expectations for Reporting
Decide how often you want updates—weekly, biweekly, or monthly—and which metrics matter most to you. Clear reporting expectations keep everyone on the same page and prevent surprises.
Know Your Brand Voice & Guidelines
Make sure your brand voice, tone, and visual style are clear. Having this ready helps the agency create content that stays true to your brand without confusion.
Identify Your 20% Control Area
Decide which decisions you want to keep in your hands. This could be approvals, campaign strategy, or content reviews. Keeping this 20% gives you control while the agency handles the heavy lifting.
Prepare Necessary Assets
Gather everything the agency will need, like logos, product photos, past content, and social account access. Being organized upfront avoids delays in starting campaigns.
How To Work With A Social Media Agency
Hiring a social media agency is just the beginning. The real work starts when you learn how to collaborate effectively. A strong partnership means clear communication, shared responsibilities, and a focus on results. When both sides understand each other, campaigns run smoothly, and you get the most out of your investment. Here’s how to make it work.
Giving Social Media Access
For an agency to manage your accounts effectively, they need proper access. But it’s not just about handing over passwords—it’s about secure, organized access.
Tips:
- Create separate admin or editor roles rather than giving full ownership.
- Use password managers or secure platforms to share credentials.
- Only grant access to accounts relevant to their work—avoid giving unnecessary control.
- Review access periodically and remove old users.
Pre-Checking Calendar
A content calendar is the roadmap for your campaigns. Reviewing it ensures your brand voice, key dates, and promotions are all aligned before anything goes live.
Tips:
- Look for seasonal or special dates that are important to your brand.
- Flag content that may need legal or internal approval.
- Check that visuals, captions, and hashtags reflect your brand guidelines.
- Provide feedback early to avoid last-minute changes.
Technology They Will Be Using
Agencies often use scheduling, analytics, and creative tools. Knowing what they use helps you follow the process, measure results, and avoid surprises.
Tips:
- Ask for a demo of social media management tools they’ll use for reporting or scheduling.
- Understand basic metrics: engagement, reach, clicks, conversions.
- Make sure their tools integrate with your systems if needed.
- Confirm how they back up content and campaigns.
Communication Time
Clear communication prevents confusion and ensures both sides stay aligned. Decide how and when updates should happen.
Tips:
- Set a fixed schedule for updates—weekly calls or biweekly emails.
- Specify your preferred channel (Slack, email, Zoom).
- Keep messages concise—highlight decisions and action items.
- Encourage the agency to flag urgent issues immediately.
Reporting
Reports are not just numbers—they’re insights. The right reports show progress, identify issues, and help plan next steps.
Tips:
- Focus on metrics that align with your goals: engagement, leads, website traffic, or sales.
- Ask the agency to provide insights, not just raw data.
- Request explanations in plain language—avoid jargon.
- Compare reports over time to see trends and improvements.
End Note
Hopefully, you’re all set to onboard your next social media marketing agency. Remember, clear communication and collaboration are key to success. And if you ever need guidance or a trusted partner to help you get started, don’t hesitate to contact us. Our consultancy services are absolutely FREE of cost.