AI content is everywhere. It’s fast, cheap, and easy to produce. Tools like ChatGPT and Jasper make it effortless to create blogs, captions, and emails in minutes. But here’s the problem: it all feels the same.
Scroll through a blog or an ad, and you’ll see it—bland, lifeless writing. Words that don’t inspire, connect, or persuade. Businesses are drowning in mediocre content. And so are their audiences.
This is why White Label Copywriting Services are booming. Brands need more than words on a page. They need storytelling. They need strategy. They need content that feels human.
White-label copywriters bring the expertise many agencies and businesses lack. They help brands stand out without hiring a full team of writers.
So, what exactly is white-label copywriting,
White-label copywriting is almost similar to the concept of outsourcing copywriting or hiring a ghostwriter. It is when a professional copywriter or agency creates content for another business to resell or use as their own. The content is “unbranded,” meaning it doesn’t carry the creator’s name. Instead, the business that purchases it can customize, rebrand, and present it as their own work.
Top services that comes with white-label copywriting
I’m guessing you’re here because you’re considering white-labeling one of the services I’ll explain shortly. That’s perfectly fine—let me walk you through the details.
1. Website copy
Let’s start with your website. It’s often the first place people go to learn about your business. Now here’s the thing—75% of people judge a company’s credibility just by its website. Surprising, right?
That’s why your website copy is so important. It explains who you are, what you do, and why it matters—all in a way that’s easy to understand. It helps visitors find what they need and guides them to take action.
When you should white-label website copy,
- If you’re managing multiple clients or projects and can’t handle the writing load.
- If your team doesn’t have specialized knowledge in writing for websites, SEO, or conversion optimization.
- Tight deadlines or a busy schedule can make it hard to produce quality website copy in-house.
Cost of white-labeled website copy
- Basic website copy (1-2 pages): $100 – $500
- Full website copy (5+ pages): $500 – $2,500
- SEO-optimized copy: Additional 10-30% of base price
- Klubz Media price (Per page): $49
2. Landing page copy
Landing page too falls under the website copy category. However, some businesses consider to white-label landing page only since it’s the forefront of a website.
Your landing page is the first step in turning a visitor into a customer. Everything in a landing page needs to be action-oriented. The copy needs to quickly grab attention, explain the offer, and make it easy for users to act. If your copy is clear and persuasive, visitors will have no doubts about what to do next.
White-label landing page copy is perfect if you need expert-level copy but don’t have the time or resources to craft it in-house. These writers are skilled at turning cold traffic into warm leads by using tested techniques like strong headlines, urgency, and clear calls-to-action (CTAs).
Benefits of white-label landing page copy:
- A/B tested strategies for higher conversion
- Quick turnaround for time-sensitive campaigns
- SEO-friendly writing for better search visibility
Cost of white-labeled website copy
- Basic landing pages: $50-$200 per page
- Complex landing pages: $200-$1000+ per page
- Hourly rates: $50-$200 per hour
- Klubz Media price: ( Starting at $25)
3. Blog
To dominate the SERPs as a forward-thinking business, publishing regular blogs is essential. While it may seem straightforward, the intense competition means that low-quality content won’t make the cut. That’s why hiring experienced content writers is crucial.
White-label blog copy is like hiring a ghostwriter for your business blog. The content is created by professional writers but published under your brand name.
Creating blog posts takes time, research, and expertise. If you’re juggling multiple projects or lack specialized skills in content writing, outsourcing is the way to go. White-label blog services give you professionally written, SEO-friendly posts without extra work for your team.
Why white-label blog content works
- Saves Time: From research to drafting and editing, blogs take a long process. With white-label services, you can focus on growing your business while experts handle the content.
- SEO Expertise: Blogs that rank require optimized keywords, meta descriptions, and proper formatting. White-label writers know how to make your content SEO-friendly.
- Consistency: Regularly updated blogs are key to maintaining online visibility. White-label services ensure you never miss a publishing schedule.
- Cost-Effective: Hiring in-house writers or managing freelancers can be expensive and time-consuming. White-labeling is a more affordable, scalable option.
Cost of white-labeled blogs
The pricing for blog writing depends on several factors, including the volume of work, quality expectations, writer proficiency, and the desired content length. Let’s give you an assumption,
Let’s say you need a 2000-word blog, and the agency you’re white-labeling to charges $20 per 1000 words.
This means the basic cost for your blog would be $40.
However, the final price can increase depending on the additional services you require, such as:
- SEO optimization: Ensuring the blog is search engine-friendly with on-page SEO techniques.
- Keyword research: Conducting in-depth research to find high-performing, relevant keywords.
- Visual elements: Adding infographics, charts, or custom images to enhance the blog’s appeal.
- Expert niche writers: If the blog requires industry-specific knowledge or specialized writing skills.
- Faster turnaround: Requesting priority delivery may involve additional charges.
- Revisions: If extensive edits or multiple revision rounds are required.
- Content strategy consultation: Guidance on the blog’s structure, tone, and overall strategy.
Note: Blog writing services at Klubz Media start at just $10 per 1,000 words, and every blog comes fully SEO-optimized to ensure your blog performs.
4. Email copy
Email is one of the most direct ways to connect with your audience. But with inboxes flooded with messages, it’s easy to get lost in the crowd. Personalized emails have a 29% higher open rate than generic ones. White-label writers ensure that each email follows a strategy for increased open rates and conversions.
Cost of white-labeled email copy
The cost of white-labeled email copy typically ranges between $20 to $100 per email. Klubz Media pricing is $10/ Per email.
The advantages of white-label copy
According to a recent study, 70% of companies outsource content creation to save time and ensure quality. With the increasing demand for high-quality, audience-specific copy, white-label solutions provide an efficient way to scale services without the added overhead.
1. Access experienced copywriters
With white-label copy services, you gain access to professional writers who understand how to create impactful content. They bring expertise across various industries and deliver work that aligns with your client’s needs and goals.
2. Professional-grade copy at lower costs
Creating high-quality content doesn’t have to break the bank. White-label copy provides the same level of professionalism at a much lower cost. It helps you save while still meeting client expectations.
3. Avoid in-house overhead expenses
You don’t need to manage salaries, office resources, or other operational costs that come with maintaining an internal team. White-label solutions allow you to deliver excellent content without additional expenses.
4. Faster turnaround time
Meeting deadlines is easier when you rely on white-label services. These teams are efficient. They quality content within a shorter timeline that ensures you keep your clients happy.
5. Handle multiple clients with ease
Taking on more clients is less stressful with white-label solutions. You can manage several projects simultaneously when the content creation is in capable hands. It frees you to focus on strategy and growth.
How to get started with white-label copywriting services
Starting with white-label copywriting is simple. First, figure out what type of content you need—blogs, website copy, or social media posts. Then, look for trusted providers who have experience in your industry. Check their portfolio to see if their style fits your brand. Once you find the right partner, share your brand guidelines and project details clearly. Make sure there’s a process for feedback and revisions to get the content just right.
