Should my SEO blog target beginners or my target audience? – The short answer is: It should target your target audience and beginners should also be a part of your TG.
The audience for SEO blogs generally falls into two categories: learners who want to understand SEO and buyers who are ready to hire services. We suggest an 80/20 approach, with 80% of your content aimed at beginners and 20% focused on buyers.
Let me break down the reasoning behind this.
Attract a larger audience with beginner-friendly content (80%)
SEO is a complex field, and many people are just beginning their journey into it. The primary reason to focus on beginners and SEO enthusiasts first is that Google values helpful, informative content. To attract clients using your SEO strategy, you must first convince Google of your expertise. This will boost your site’s authority and ranking and position you as a trusted source. Only then can you effectively convert visitors into clients.
Additionally, some visitors are ready to purchase SEO services but lack a proper understanding of the field. These clients appreciate websites that educate them about the services they’re considering. This is where your 80% informational evergreen content comes in. It equips potential clients with the knowledge they need to make informed decisions. It also builds trust and increases the chances of conversion.
Convert ready-to-buy visitors with targeted content (20%)
Now, let’s face it—you need to make money. While educating beginners is important, you can’t ignore those actively looking for professional services. These people are ready to invest and just need the right nudge.
Blogs targeting this audience can speed up your sales process. They help you showcase your expertise, provide proof of your skills, and offer clear calls-to-action. Share case studies or success stories to build trust. Explain your process in simple terms to make it relatable.
This 20% buyer-focused content works alongside the 80% educational content. It doesn’t just attract new clients. It also shows beginners that you’re the real deal when they’re ready to make a decision.
How to plan SEO blog content for right audience
Let’s say you’ve identified your target audience and are ready to implement the 80/20 content strategy. The next challenge is figuring out how to kick off your blog with the right content strategy.
Content marketing agencies, like us, often create weekly and monthly planners to structure our content strategy effectively. Here’s a 6 month’s plan for you.
6 Months content strategy for SEO blogs
Month 1: Establishing the Foundation
Goal: Build initial authority and trust with beginners.
Content Focus:
- 80% Informational Content: Target low-volume, beginner-friendly keywords. Focus on basic SEO concepts like “What is SEO content writer?” and “How to get started with SEO for your website.” These keywords have low competition and will help you rank more easily.
- 20% Service-Focused Content: Create introductory content about your services, but keep it soft-sell. Mention how your services help businesses, but don’t push for conversions yet.
Why this works:
- Low-volume keywords are easier to rank for, giving your blog a higher chance of being discovered by search engines.
- Informational content provides value and builds trust with readers who are new to SEO.
- Service content subtly introduces your offerings without overwhelming readers.
Month 2: Expanding on Authority and Niche Focus
Goal: Deepen your authority in SEO and continue targeting niche topics.
Content Focus:
- 80% Informational Content: Shift to slightly more specific topics like “How to improve your website’s on-page SEO” or “Understanding keyword research for beginners.” This helps you cover a wider range of foundational SEO concepts.
- 20% Service-Focused Content: Start showcasing your expertise more by writing case studies or success stories. Highlight how your approach helped clients achieve measurable results.
Why this works:
Focusing on niche topics helps you deepen your authority in SEO and attract more engaged readers seeking in-depth advice. Case studies and success stories add credibility by showcasing real-life examples of how your services deliver value, subtly encouraging potential clients to work with you.
Month 3: Targeting Medium-Volume Keywords
Goal: Increase your reach by targeting medium-competition keywords and continue to educate.
Content Focus:
- 80% Informational Content: Move to broader SEO topics like “How to optimize your website for mobile SEO” or “The importance of backlinks for SEO.” These keywords have a higher search volume, but you can still rank for them with good content.
- 20% Service-Focused Content: Continue refining your service content. Share more details about your SEO process, emphasizing how you tailor strategies to individual business needs.
Why this works:
As your blog builds authority, you can start targeting higher-competition keywords to expand your traffic. Detailed service content gives potential clients a clear understanding of what they can expect from working with you.
Month 4: Moving into Advanced SEO Topics
Goal: Start attracting readers who are looking for more advanced SEO knowledge.
Content Focus:
- 80% Informational Content: Begin writing advanced SEO content like “How to use structured data for SEO” or “Advanced strategies for link-building.” These articles target readers who have a basic understanding of SEO but are looking for more in-depth knowledge.
- 20% Service-Focused Content: At this point, you can start focusing more on the results you’ve achieved for past clients. Write about specific SEO challenges you’ve solved and how your services have impacted client businesses.
Why this works:
Covering advanced topics helps you attract a more experienced audience that appreciates your expertise. Highlighting results-driven content showcases your track record and strengthens your credibility.
Month 5: Analyzing and Optimizing Content
Goal: Evaluate the performance of your blog and optimize it for better results.
Content Focus:
- 80% Informational Content: Continue updating older blog posts to make them more comprehensive and SEO-friendly. You can add new keywords or update information based on the latest trends in SEO.
- 20% Service-Focused Content: Focus on refining your service-based content. Add testimonials or reviews from satisfied clients to make your offerings more attractive.
Why this works:
Updating old content keeps your blog relevant and helps maintain strong rankings. Adding testimonials and client reviews builds trust and provides social proof.
Month 6: Scaling Up and Targeting High-Volume Keywords
Goal: Expand your reach by targeting high-volume keywords and grow your blog’s authority.
Content Focus:
- 80% Informational Content: Write broader, high-volume content like “Why SEO is essential for growing your business” or “SEO trends for 2025.” These topics have more competition but can drive significant traffic if done correctly.
- 20% Service-Focused Content: Focus on client-facing content, including in-depth service pages, FAQs, or a comprehensive guide that explains why your SEO services are the best fit for different business needs.
Why this works:
Targeting high-volume keywords positions your blog for long-term success and helps you reach a broader audience. At this stage, detailed service content plays a crucial role in converting more of your visitors into potential clients.
